Design, develop and evolve the product user experience for the benefit of the client and the user

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We design projects that match clients and user needs and expectations.

We help conceive new solutions and evolve those that are no longer adequate to solve needs, taking into account the overall experience of the product or service.

We design interfaces and design systems that are engaging for users and easy to maintain and use for clients.

We monitor the use of the digital product, evolving it to adapt to new scenarios and opportunities or to bring it back to the set goals.

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LEARNING

Research and analysis

ricerca e analisi

The first step is to understand the project goals and expectations. Immediately after that, exploration, research and information gathering begin. We involve the people interested in the digital product and the people who use it.
A good understanding of the needs to be met (of the client and the users) helps us understand what we need to do before we start doing it.

The result of this phase is a report with key information that helps to make targeted decisions about the project to be addressed, avoiding investing resources in designing solutions that have little value for the client and users.

 

Our techniques

Personas, User journey map, Guerrilla research, Survey, Focus group

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IDEA

Digital product design

progettazione prodotti digitali

We start from user’s needs to design effective solutions.
We give shape to concepts and relations by drawing flows, structures, wireframes to outline and direct the project. Walking together along the idea, we help to conceive new projects and to evolve those that are no longer adequate to the objectives of the client and/or to the needs of the users.

We create solutions by combining our technical and creative skills with the knowledge of the client’s industry: drafts, models, wireframes, flows, paths of use.

Our techniques

Solution sketch, Information Architecture, Wireflow, Wireframe

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REALIZATION

Digital Interfaces and design system

interfacce digitali design system

We design user-friendly interfaces.
We do this quickly and leanly for digital products that want to explore solutions, right down to prototypes – working, interactive parts of the digital product – to make flows and interactions explicit and test them with users.

We also do this for complex systems that aim to become more engaging for users and more sustainable for clients: we design the design system, which aligns the strategic principles of the project with the needs of design, development and maintenance, and allows for consistent and easy intervention in the digital product.

Our techniques

User Interface (UI), Prototyping design system, Styleguide

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TESTING

Testing and improvement

verifica miglioramento

When projects are published – that is, used by an audience – they allow the client to verify the achievement of set goals.

Through criteria and metrics decided together, we assess the current state of the system and possible interventions to improve it. We listen to users who “I can’t find how to do it” and “I don’t understand how to do it” to identify the main criticalities.
We return an analysis of the system and a renewed digital product capable of meeting the needs of users.

Our techniques

User testing, A/B testing, Heuristic evaluation, Analytics, Hotjar

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Want to realize your project together?

We're ready to listen to your needs and goals to bring real innovation in your ecosystem.

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